Top 12 Social Media Monitoring Tools for 2024

Social media monitoring has become an integral part of every successful marketing strategy in today’s digital world. As billions of active users pace their footing on different platforms, businesses must be cautious about tracking mentions, trends, and competitors to maintain and grow their online presence. In this blog post, we will cover the top 10 social media monitoring tools, which are, in particular, very useful in 2024, and we will give features, pricing, and benefits for a business to base a choice of which tool best suits them.

Why Social Media Monitoring Is Crucial

Social media monitoring is not optional; companies must monitor it as much as possible. What the customers say is what they want, what trends are coming up or generating leads, and how the competitors are doing or positioning themselves in the market. This monitoring tool helps not only to track all of the above but also to understand the sentiment of an audience, optimize campaigns, and improve customer engagement. According to “the current state of social media, since billions of active users on various platforms require constant monitoring of mentions, trends, and competitors to maintain, let alone grow, their online presence, social media monitoring has become an integral part of any successful marketing strategy today. This blog outlines the top 10 social media monitoring tools for 2024, detailing features, prices, and benefits to help businesses make informed choices on the tool best suited for their work.

This blog is going to list the top 10 social media monitoring tools that are best for 2024, starting with tools that focus on tracking social media performance, competitor advertisement, and the sentiment of consumers. By the end of this blog, you’ll have a clearer understanding of which tools offer the best value for your business.

Benefits of Using Social Media Monitoring Tools

Benefit	Description	How It Helps
Real-Time Brand Monitoring	Track brand mentions, hashtags, and conversations as they happen across platforms.	Allows businesses to respond promptly to customer queries, feedback, or potential PR crises.
Improved Customer Engagement	Monitor customer feedback and interact directly with users on social media.	Builds stronger relationships with customers and enhances brand loyalty.
Sentiment Analysis	Understand the tone of online conversations about your brand or products.	Helps gauge audience sentiment, identify areas of improvement, and refine marketing strategies.
Competitor Insights	Analyze competitors’ performance, mentions, and customer reviews.	Provides valuable data to benchmark against competitors and identify market opportunities.
Campaign Performance Tracking	Monitor the impact of social media campaigns in real-time.	Allows businesses to optimize campaigns on-the-go for better engagement and ROI.
Crisis Management	Identify negative mentions or trends before they escalate.	Helps mitigate potential damage to brand reputation by addressing issues proactively.
Discovering Trends	Track industry trends and customer preferences through online conversations.	Enables businesses to stay ahead of the competition and align their offerings with market demands.
Content Strategy Optimization	Identify what type of content resonates most with your audience.	Helps improve content quality and boosts engagement across social media channels.
Lead Generation	Identify potential customers discussing relevant topics or looking for solutions.	Helps expand customer base by engaging with leads directly on social media platforms.
Enhanced Reporting and Analytics	Generate detailed reports on engagement, reach, and brand perception.	Provides actionable insights to inform strategic decisions and measure ROI effectively.

1. AdSpyder

AdSpyder is primarily used as an ad intelligence and analytics tool to monitor and analyze advertisements.

Overview:

AdSpyder is a powerful marketing intelligence platform for businesses with deep insights into competitors’ social media ads and campaigns. Being an advertisement monitoring tool, the capacity for social media monitoring makes it suitable for tracking performance across various platforms such as Facebook, Instagram, etc.

Key Features:

• Comprehensive Ad tracking: Monitor your competitors’ ads across all advertisement media and study their performance.
• Real-Time Ad Monitoring: Monitor live campaigns for ads and can also track the most successful ad creatives.
• Social Media Insights: Monitor the ads your competitors run through social media and find best practices.

Best For:

Those businesses actively focus on social media advertising and want to watch competitors’ campaigns 24*7.

Pricing:

AdSpyder offers tiered pricing based on the number of users and features, starting at $29/-month.

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2. Hootsuite

Hootsuite is the leading social media management platform that helps businesses and individuals better manage their online presence.

Overview:

Hootsuite is a full social media management platform that excels at scheduling content but also provides robust social media monitoring capacities. In this Hootsuite, all businesses could track the mentions, keyword monitoring, as well as activity of their competitor across various platforms in real-time.

Key Features:

Multi-Platform Monitoring: with this, you can easily track mentions and keywords across social platforms, blogs, and news websites.

• Real-Time Monitoring: Keep an eye out for what’s being said about your brand or industry in real time.
• Analytics & Reporting: Analytics are provided on performance in social media relative to engagement, growth, and competitor analysis.

Best For:

It is suitable for big and medium-scale organizations with well-thought social media strategies.

Pricing :

Hootsuite offers a multitude of plans and also has different pricing within each of the plans, starting at $19/month-only for basic monitoring -, with higher tiers offering extra analytics and team collaboration features.

3. Sprout Social

With intuitive and full-bodied features, it is the favorite solution for teams wishing to simplify their efforts in social media.

Overview:

Sprout Social is another famous social media management tool that combines scheduling, monitoring, and analytics on one platform. Sprout Social’s monitoring features would enable businesses to track mentions, hashtags, and even sentiment analysis so that they can better understand how well the audience is really engaging.

Key Features:

• Social Listening: It Monitors conversations related to your brand, competitors, and industry trends.
• Hash Tracking: It Tracks the performance of branded hashtags and the most popular industry hashtags.
• Sentiment Analysis: Monitor public opinion of your brand or product with AI-powered sentiment analysis.

Best For

It’s ideal for businesses needing a full-featured tool that balances engagement analysis and deeper social analytics.

Pricing:

Sprout Social prices start at $249/month and are coupled with a complete toolset, such that users can use analytics and social listening as well.

4. Mention

Mention is incredibly effective for providing real-time insight and proactive reputation management.

Overview:

Mention is a social media monitoring and brand monitoring tool specialising in tracking conversations across social media, news sites, radio, TV, review sites, blogs, and many more online sites. The tool helps businesses to monitor brand mentions and competitors while engaging better with their audience.

Key Features:

• Real-Time Alerts: Alert you to real-time trends in your account’s network traffic.
• Track competitors: See what your competitors are doing and how their audience is reacting
• Sentiment Analysis: Track sentiment analysis so you can see what customers feel about you so that you know the public sentiment and areas to work on.

Best For:

It is absolutely free for small- to medium-sized businesses looking to monitor their brand and industry in real time.

Pricing:

Mention provides a basic plan that is totally free. Paid plans start at $25/month with advanced features such as sentiment analysis and detailed reports.

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5. Brandwatch

Brandwatch is one of the first digital consumer intelligence and social media listening platforms.

Overview:

Brandwatch is one of the most advanced social intelligence platforms around, providing businesses with power tools to monitor and analyze online conversations, trends, and sentiment on social media. It offers a world-class suite of connected products for collaborative social media teams. Brands AI or artificial intelligence-powered platforms collect data from millions of sources, including social media sites, blogs, news sites, and forums.

Key Features:

• AI-Powered Insights: A set of tools and techniques meant to derive insights from data driven by artificial intelligence. Use machine learning to analyze sentiment, emotions, and customer behavior.
•  Competitor Analysis: Help your business identify unique insights that the competition has failed to discover. Benchmark your brand against competitors, as well as track key performance indicators.
• Industry Trends: Find all the trends that matter with the largest pool of unsolicited consumer opinion. Keep track of trends in your industry to let you align campaigns with emerging conversations.

Best For:

It gives the capability to search for social networks and the web for the right audience, opportunities to act on, and problems to avoid. Companies and huge organizations need in-depth insights and detailed tracking.

Pricing:

Brandwatch uses personalized pricing according to your needs in scope and scale.

6. Buffer

A buffer, in programming parlance, refers to temporary storage in the machine’s memory that contains data being transferred from one place to another, for instance, from one process to another, from a file to a program, or between devices like a hard drive and the RAM.

Overview:
Better known for scheduling tools on social media, Buffer also has some really essential monitoring features to track engagement and mentions. You can create a simple, beautiful landing page for free on the Buffer’s Start page. It’s absolutely perfect for small businesses or solopreneurs who need to keep their tools streamlined for social media activities in control and at an affordable price.

Key Features:

• Engagement: Monitor the number of people interacting with your posts and track comments and likes. You can use the sentiment and label features to find hate comments, questions, or order-based comments.
• Performance Reports: You can get easy-to-understand reports on the engagement rates, reach, and follower growth automatically.
• Tracking of Hashtags & Keywords: Track the hashtags and keywords relevant to your business.

Best For

Small businesses and entrepreneurs or startups need a simple, affordable tool for scheduling and basic monitoring.

Pricing:

It has a free plan for basic features, but plans are paid and start at $15/month, as well as more advanced features like team collaboration, performance reporting, etc.

7. Agorapulse

Agorapulse is one of the fastest-growing social media management platforms for businesses, marketers, and teams to keep track of a healthy online presence.

Overview:

Agorapulse is a social media management tool that delivers full-scale monitoring, engagement, and analytics capabilities or an all-in-one social media management tool: statistics content publication and programming, comment management, mentions, and private messages. The tool allows businesses to track brand mentions, monitor their competitors, and engage with their audience, all within one inbox.

Key Features:

• Social Listening: Monitoring brand mentions, keywords, and industry trends across various platforms. It is something you should do to keep your finger on the pulse of dialogue surrounding your brand.
• Competitor Analysis: Gets insights into competitor strategies and benchmarks your performance.
• Custom Reports: It generates detailed reports to evaluate the success of your social media campaigns.

Best For

Agencies, brands, marketing teams, and businesses require a full social media management suite, much like managing multiple accounts, building relationships, planning and publishing, hashtag research, etc.

Pricing:

It offers pricing starting at $79/month for its entry-level plan, which includes basic monitoring and reporting features.

8. Talkwalker

Talkwalker is an integrated consumer intelligence and social listening solution that assists businesses in listening, monitoring, analysing, and gaining actionable insights from online conversations and brand mentions.

Overview:

Talkwalker provides the most comprehensive social listening and analytics solution above and beyond social media monitoring. It would be useful in social network monitoring about specific trends, brands, or keywords. It tracks conversations on blogs, forums, news sites, and even TV and radio. Talkwalker allows users to create topics. Using topics can actually narrow down the search for a brand, product or team, achieving more targeted results. It is applied with regard to AI-powered analytics, where businesses can gain real-time insight into brand sentiment, trending topics, and competitive analysis.

Key Features:

• Social Listening Across Platforms: Monitor and analyze online conversations, mentions, and industry trends. Observe mentions, trends, and how people feel about your brand on social media, blogs, news websites, and even traditional media like TV or radio.
• AI-Powered Analytics: It helps you spot negative or snarky comments that much earlier. Take advantage of machine learning for now, keeping tabs on emerging trends, sentiments, and behaviors across various data points.
• Customizable Dashboards: They offer actionable insights through customizable dashboards and reports. Design customized dashboards and reports that are pegged on metrics such as engagement, sentiment, and competitive positioning.

Best For:

It’s best suited for Large enterprises that need detailed social media tracking coupled with traditional media monitoring.

Pricing:

It is a free social search and provides custom pricing based on the features you need, making it a good fit for large-scale businesses and enterprises.

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9. Keyhole

Keyhole is a social media analytics and influencer marketing platform.

Overview:
Keyhole is a user-friendly tool that delivers robust insights into your social media performance and engagement. A social listening and social media analytics tool allows tracking of hashtags, keywords, and accounts across various platforms. Mainly, this website aids marketers, agencies, and brands aiming to advance their social media strategy. The benefit that such software offers is real-time analytics, helping users understand engagement with their audience and campaign effectiveness. With the help of  Keyhole, businesses can find out which kind of content really resonates well with their audience and track the impact of their campaigns.

Key Features:

• Hashtag & Keyword Tracking: It tracks the performance and engagement of specific hashtags and keywords in real-time.
• Influencer Metrics: It Tracks and analyzes influencer campaigns and determines ROI.
• Competitive Benchmarking: In Competitive Benchmarking, you have to Compare your brand’s performance against competitors in your industry.

Best For:

It is effective for Small to medium-sized businesses, influencers, and marketing agencies focused on performance metrics and tracking campaigns.

Pricing:

Keyhole gives you a plan that starts at $79/month, with additional tracking features on more advanced plans.

10. Sendible

Sendible is a popular social media management system that can greatly help organise their social media presence effectively. 

Overview:
Sendible is a social media management and monitoring platform specifically designed for agencies. The must-have tools for brands and agencies. It combines content scheduling, brand monitoring, and client reporting in one easy-to-use interface. Sendible also offers sentiment analysis to help businesses understand how audiences feel about their brand and content. It supports multiple social media platforms like Facebook, Instagram, Twitter, Linkedin, YouTube, and Google business profiles.

Key Features:

• Social Media Monitoring: Tracks mentions of your brand, competitors, and industry keywords across significant social platforms.
• Client Reporting: This will generate reports on performance, engagement, and growth levels in social media for your clients.
• Sentiment Analysis: Sentiment analysis, Analyze the tone of conversations and gauge public perception towards your brand.

Best For:

It is completely ideal for Digital marketing agencies that want a robust tool for managing accounts for multiple clients and monitoring engagement across numerous platforms.

Pricing:

Sendible’s pricing begins at $29/month for solo users, with more expensive plans offered for teams and agencies.`

11. Socialbakers

Socialbakers is a prominent social media marketing platform.

Overview:
Socialbakers, now part of Emplifi, is an analytics and monitoring platform that provides AI-driven insights for brands seeking ways to enhance customer engagement. It offers a Unified Social Media Marketing Platform that enables driving growth through understanding audiences, creating content, analyzing engagement, and improving cross-channel care. It offers a holistic view of your social media performance across multiple platforms, helping businesses optimize their content strategies and stay ahead of their competitors.

Key Features:

• AI-Powered Insights: It uses machine learning to understand content performance and audience behavior.
• Content Strategy Optimization: In this, we track and compare the effectiveness of your social media marketing campaigns and find areas for improvement.
• Cross-Platform Analytics: Using cross-platform analytics, you can monitor your performance from one platform for Facebook, Instagram, Twitter, LinkedIn and many more.

 Best for:

Enterprises and medium businesses, based on improving social media engagement and optimizing content strategy.

Pricing:

Socialbakers services are custom pricing according to features and size of demand required by every business.

12. Falcon.io

Here is an overview of what exactly Falcon.io offers:

Overview:

This is one of the Top Social Media Monitoring tools that helps any business to monitor, manage, and communicate with their audience across all the major social media outlets; it’s a cloud-based social media management solution that helps companies to better their presence and strategies on social media. It’s a complete digital marketing solution for businesses of all sizes. This will engage the customer on social media and analyze all this data for marketing strategies. It also carries strong analytics tools to help track performance and measure campaign ROI. It also has a powerful sentiment analysis feature to gauge public opinion on brand-related topics.

The platform is designed for organizations not to face difficulty manipulating social media and hooking up with their target audience throughout all major systems. It’s cloud-based, which means that groups of any size can use it to enhance their social media presence and fine-track their marketing strategies. You can engage with customers more efficiently, music what’s working, and modify your method as needed. The platform also offers unique analytics to measure your campaigns’ performance and identify the return on investment. Moreover, using its sentiment analysis feature, you can clearly understand how people experience something about your brand.

Key Features:

• Social Media Monitoring: Track all conversations, mentions, and industry trends across different platforms in a single place.
• Sentiment Analysis: Sentiment analysis, along with the analysis of audience sentiment, enables public perception and adjusts the strategies accordingly.
• Unified Inbox: Reaching your target audience with a single inbox for all your social platforms, thus saving more time and reaction times.

Best For:

This one suits marketing agencies and medium-sized businesses needing complete monitoring, engagement, and analytics tools.

Pricing:

The price offered by Falcon.io will be custom, depending on the business’s requirements.

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Comparison Table Of Top Social Media Monitoring Tools

Tool	Key Features	Best For	Pricing
AdSpyder	Ad tracking, competitor analysis, social media insights	Businesses focused on social media ads	From $29/month
Hootsuite	Multi-platform monitoring, real-time tracking, analytics	Large and medium businesses	From $19/month
Sprout Social	Social listening, hashtag tracking, sentiment analysis	Businesses looking for engagement	From $249/month
Mention	Real-time alerts, competitor tracking, sentiment analysis	Small to medium-sized businesses	From $25/month
Brandwatch	AI-powered insights, competitor analysis, trend tracking	Enterprises and large organizations	Custom pricing
Buffer	Engagement monitoring, performance reports, hashtag tracking	Small businesses and startups	From $15/month
Agorapulse	Social listening, competitor analysis, custom reports	Agencies and marketing teams	From $79/month
Talkwalker	Social listening, AI-powered analytics, cross-platform insights	Enterprises with extensive tracking needs	Custom pricing
Keyhole	Hashtag & keyword tracking, influencer metrics, real-time reports	SMBs and influencers	From $79/month
Sendible	Social media monitoring, client reporting, sentiment analysis	Digital marketing agencies	From $29/month
Socialbakers	AI insights, content strategy optimization, cross-platform analytics	Enterprises and mid-sized businesses	Custom pricing
Falcon.io	Social media monitoring, unified inbox, sentiment analysis	Medium to large businesses	Custom pricing

Conclusion For Top Social Media Monitoring tools

In 2024, social media monitoring tools have emerged as a more advanced version capable of offering far beyond simple tracking. Ideally, it will help businesses understand the audience’s sentiments, track competitors trending conversations, enhance customer engagement, make data-driven decisions, help guide the development of new products, identify areas for improvement, measure brand reputation, and seek insight into customer behaviour. Whether you’re a small business, looking for a simple monitoring solution, or an enterprise that demands advanced analytics, the tools listed within this blog can serve as suitable requirements for a host of needs.

As social media plays a significant role in branding, monitoring and analyzing conversations across platforms becomes ever more important to brands. Choosing the right tool for business can make the difference between staying ahead or behind competitors and having that busy online presence.